Hint: AI can help
Global trade dynamics are shifting under the weight of newly imposed tariffs by the United States and other countries. For C-suite executives and legal / procurement teams in the US and Europe, these changes pose a pressing question: How can companies manage and adapt to the surge in trade tariffs while protecting their business interests?
Companies are already feeling the impact of tariff changes. Bloomberg Law reports that firms have been “scurrying to revise commercial contracts to mitigate the damage” from these tariffs. Across industries, from manufacturing to tech to pharmaceuticals, leaders are realizing that adept contract management is as important as strategic sourcing in weathering tariff storms.
We share our perspective on navigating tariff negotiations and contract negotiations in this new environment. It also highlights how ContractKen enables legal and commercial teams to review, negotiate, and amend contracts with unprecedented speed, minimizing tariff exposure and other negative implications.
Tariffs essentially act as sudden cost inflators and risk shifters.
They can turn a profitable contract into a loss-making one overnight by adding double-digit percentage costs to goods. A 10% or 25% tariff can wipe out profit margins, especially in industries with tight margins. As one analysis noted, in the tech hardware sector a 7% increase in cost of goods from new tariffs (on top of existing inflation) could erode most of the operating income for many companies. In fact, 69% of tech industry executives in a recent survey said new tariffs forced them to adjust their growth strategies. These figures underscore that tariffs are not just trade policy news - they are bottom-line issues that demand executive attention.
While virtually any cross-border commercial agreement can be affected by tariffs, certain industries face outsized impacts due to the nature of their supply chains and contracts. Below are examples of industries heavily hit by recent tariff changes, and how their contracts are under pressure:
Other sectors also face tariff exposure – industrial equipment, consumer goods (apparel, agriculture products), even technology services (if digital trade tensions spark non-tariff barriers).
In all cases, the common thread is that contracts define who bears the risk. As tariffs upend the cost calculus, companies with flexible, well-negotiated contracts are weathering the storm better than those without.
When tariffs hit, the fine print in contracts becomes crucial. Careful contract language can either provide relief from tariff impacts or, if poorly drafted, leave a company fully exposed. Tariffs are essentially a form of government-imposed cost and regulatory change. However, the effectiveness of those clauses depends entirely on how precise and forward-thinking the contract language is.
In addition, companies should remember that contractual rights and commercial strategy go hand in hand.
Even if an agreement technically allows relief (say, a force majeure for a tariff), invoking it might strain a valuable partnership. Thus, many parties use these clauses as leverage to find a mutually acceptable solution (like splitting costs) rather than immediately canceling contracts. The mere existence of well-crafted clauses puts you in a stronger negotiating position when tariff troubles arise.
To adapt to the new tariff reality, legal and procurement teams should proactively review certain key clauses in their existing contracts (and ensure new contracts have them). Below is a summary of crucial contract provisions for tariff risk management, along with common pitfalls to avoid:
International Commercial Terms (Incoterms) in a contract determine which party is responsible for import duties and tariffs on goods. For example, DDP (Delivered Duty Paid) means the seller covers all duties, whereas FOB (Free on Board) or CIF (Cost, Insurance & Freight) might leave import duties to the buyer.
As discussed, force majeure can potentially cover tariffs but only if carefully drafted.
These clauses act as a contractual safety valve when external events upset the original deal balance. A change-in-law clause typically allows renegotiation or termination if a new law or regulation significantly increases costs or makes performance illegal. A related concept, hardship clauses, found especially in civil-law jurisdictions and long-term contracts, provides for renegotiation if circumstances change beyond what the parties reasonably anticipated.
These clauses allow the contract price to adjust if certain cost factors change (commonly used for commodity price changes, inflation, etc.). In the context of tariffs, a price escalation clause might say that if tariffs on the product or its components increase, the seller can pass through some or all of those costs to the buyer. Or vice versa, if tariffs are reduced or an exemption is obtained, prices will decrease accordingly.
In volatile times, having a clear exit or reset option in a contract can be invaluable. Termination for convenience (with notice) or special termination triggers (like if regulatory changes make continuation unviable) can allow a company to stop the bleeding if tariffs render a deal unsustainable. Similarly, clauses that explicitly allow renegotiation upon certain events (sometimes called hardship or material adverse change provisions) can facilitate a restructure of the deal.
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Beyond the contract clauses themselves, companies need a game plan for tariff negotiations and for adapting existing agreements. “Tariff negotiations” in this context means the discussions and maneuvers companies engage in to mitigate tariff impacts – whether negotiating with suppliers, customers, or even lobbying governments for relief. Below are key strategies that C-suites and procurement leaders should consider a tariff response action plan:
In the face of rapidly changing tariffs and the flurry of contract reviews and revisions they necessitate, one of the most powerful tools at an executive team’s disposal is Artificial Intelligence (AI) for contract analysis. Modern AI solutions, like ContractKen, are revolutionizing how legal and commercial teams manage contracts, offering speed, precision, and insight at a scale that traditional manual methods cannot match. Leveraging AI in contract negotiations provides a genuine competitive advantage in turbulent times.
The Challenge of Volume and Complexity: Large companies might have tens of thousands of active contracts spanning suppliers, customers, logistics providers, and more. Identifying which of those have exposure to a new tariff - and then finding the relevant clauses within each - can be like finding needles in a haystack if done manually. It’s not just time-consuming; it’s prone to human error and inconsistency. Many procurement and legal departments found themselves overwhelmed in early 2025 trying to assess tariff impacts across all their agreements under tight deadlines
How ContractKen’s AI Copilot Helps: ContractKen is designed to amplify legal and procurement teams’ capabilities by handling the heavy lift of contract review and initial drafting tasks. It can quickly scan and analyze large volumes of contracts to spot critical terms like Incoterms, force majeure clauses, change-in-law provisions, pricing terms, and any mention of duties or tariffs. This means the tool can, within minutes, generate a report of all contracts that lack a tariff clause, or all contracts where your company would be responsible for import duties under DDP terms, etc.
ContractKen’s AI acts as an intelligent assistant that not only finds and flags issues but also suggests solutions. For example, if a particular supplier contract is missing a change-in-law clause, the AI (drawing from its knowledge base and playbooks) can recommend language to add, perhaps even providing a draft amendment. During contract negotiations, having this AI at your side is like having a tireless junior lawyer or contract manager who never misses a detail. The AI can compare third-party proposed language against your company’s standards and highlight deviations – so if a counterparty slips in a clause that would make you bear all future tariffs (a red flag), it will be caught instantly and brought to your attention for counter-proposal.
Consistency is another huge benefit – AI ensures that any amendments you generate use consistent language across all contracts, reducing the risk of loopholes. Humans negotiating contract by contract might inadvertently use different wording; an AI can be trained to apply the approved clause uniformly, acting as a guardrail.
Speed and Efficiency: Time is of the essence when tariffs change with little notice. AI dramatically accelerates the contract review and update process. “Modern AI tools can automatically review and suggest contract changes, dramatically reducing the time spent on document review and term negotiation,” as one industry guide notes. Tasks that used to take legal teams weeks - like reading through hundreds of contracts for a specific clause - can now be done in hours or less.
For example, ContractKen’s system might quickly find that out of 500 supplier contracts, 120 have DDP terms (seller pays duties) and 380 have FOB (buyer pays duties). With that insight, you can focus your renegotiation efforts on the subset that exposes your company to the new tariffs. The AI can even prioritize them by contract value or expiration date, so you tackle the most impactful ones first.
Additionally, ContractKen integrates with tools like Microsoft Word (as a Word add-in), meaning legal teams can use the AI right in their normal workflow. They can pull up a contract and ask the AI (via a chat-like interface) questions such as, “Does this contract allow price increases for new taxes?” or “Highlight any force majeure clause in this document.” The AI’s natural language processing can handle these requests, pointing the user to the exact sections or answering in plain English what the contract states. This kind of on-demand analysis is invaluable for decision-making in live negotiations.
Risk Mitigation and Quality: Another advantage is reducing oversight. AI doesn’t get fatigued or overlook that one sentence on page 57 of a contract – it will parse everything. This thoroughness means fewer mistakes and surprises. It also ensures that best practices are applied consistently. ContractKen, for instance, allows organizations to maintain a clause library and playbook. If your legal department has decided on the ideal “Tariff Allocation Clause” wording, the AI can automatically flag any contract that deviates from it and suggest conforming language. Over time, this elevates the overall quality of your contracts. In an environment where small differences in wording can mean millions of dollars (as with tariff clauses), that consistency is a competitive edge.
Scenario Planning and Intelligence: AI tools can also assist in scenario planning. You could ask, “Show me the impact if tariffs on X product go to 50% – which contracts would be affected?” The AI can simulate or at least list out which deals involve that product or route. Some advanced systems even integrate external data – for example, linking tariff codes and rates to contracts. So if tariff rates change in a government database, the system could potentially alert you, “10 contracts will see cost increase by 15% based on this change.” This kind of proactive intelligence allows executives to act fast. Essentially, AI can serve as an early-warning system and a strategic advisor, not just a document reader.
Companies that harness AI for contract negotiations gain agility. They can respond to tariff announcements faster than competitors (who might still be in the manual slog of finding out what the impact is). Deals get renegotiated faster, risk is contained sooner, and opportunities to exploit changes (e.g., quickly adjusting a deal to capitalize on a tariff exemption) are seized. On the flip side, without AI, a company might be weeks behind in understanding its exposure – during which time it might unknowingly commit to unprofitable deliveries or miss the window to renegotiate with a struggling supplier.
Tariffs will always fluctuate with geopolitical tides, but your contracts shouldn't. Proactive contract management isn't just smart business; it's essential strategy. Embed protective clauses, negotiate agile agreements, and keep your business resilient, no matter how tariffs change.
Turn uncertainty into competitive advantage. With ContractKen’s AI-driven contract analysis, your team can swiftly spot risks, tighten terms, and strategize effectively, freeing you to focus on relationships and growth, not panic-driven amendments.
Don’t let tariffs dictate your business decisions. Take control.